COOKIE POLICY

1. INTRODUCTION

At Yutiqaa Lifestyle Private Limited (“Yutiqaa”), we believe in a digital experience that is as tailored and seamless as our bespoke handlooms. To achieve this, we use “Digital Markers,” commonly known as Cookies and similar tracking technologies to ensure a seamless luxury experience. This Policy explains how we use these tools and how you can manage your preferences.

2. WHAT ARE COOKIES & LOCAL STORAGE?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit our Website or App. They allow our systems to recognize your device and store information about your preferences or past actions. We also use “Local Storage” and “Web Beacons” (pixel tags) to understand how you interact with our craft stories.

3. HOW WE USE COOKIES

Yutiqaa uses cookies to:

• Authenticate: Recognize you when you sign in to your Priority Patron account.
• Maintain the Bag: Remember items added to your “Shopping Bag” as you navigate between pages.
• Personalize: Tailor our galleries to show you handlooms (e.g., Sambalpuri or Ikkat) based on your browsing history.
• Secure: Prevent fraudulent use of login credentials and protect patron data.

4. CATEGORIZATION OF COOKIES

We categorize our cookies into four tiers:

• Category 1: Strictly Necessary (Always Active): These are essential for the platform to function. They include security cookies and cookies that allow you to hold items in your cart. Without these, the service cannot be provided.
• Category 2: Performance & Analytics: These help us understand which collections are most popular and where patrons might encounter errors. We use tools like Google Analytics, which anonymize your data.
• Category 3: Functionality: These remember your choices, such as your preferred currency (INR, USD, AED) or language, providing a more “concierge-like” experience.
• Category 4: Targeting & Advertising: These are used to deliver invitations to “Sutra Circle” events or showcase new arrivals on social platforms (Meta, Pinterest) based on your interests.

5. THIRD-PARTY TRACKING TECHNOLOGIES

We partner with curated third-party providers who may also set cookies on your device:

• Analytics: Google Analytics (To measure site traffic).
• Social Media: Meta Pixel & Pinterest Tag (To measure the effectiveness of our social commerce).
• Payment Gateways: Razorpay/Stripe (For secure transaction tokens).

6. MANAGING YOUR PREFERENCES (THE COOKIE BANNER)

You have total control over non-essential cookies:

• The Cookie Preference Center: Upon your first visit, a banner will appear. You can toggle “On” or “Off” for Performance, Functionality, and Advertising cookies.
• Browser Settings: You can set your browser to refuse all or some cookies. If you disable “Strictly Necessary” cookies, parts of the Yutiqaa site may become inaccessible.
• “Do Not Track” (DNT): Yutiqaa platforms are designed to respect DNT signals sent by your browser settings.

7. COOKIE LIFE-CYCLE & EXPIRY

8. CONSENT REFRESH

To ensure your preferences remain current, Yutiqaa will prompt you to “Refresh/Review” your cookie consent every 6 months, or immediately following a significant update to this Policy.

9. UPDATES TO THIS POLICY

We may update this Cookie Policy to reflect changes in the technologies we use or for legal/regulatory reasons. When changes are made, we will update the “Last Updated” date at the top and, for material changes, display a notification on our homepage or the App.

10. CONTACT

For technical queries regarding our use of cookies, please contact our Data Protection Officer at: privacy@yutiqaa.com.